Audience Profile

Audience profile

My main target audience is going to be 14-19 year olds.

I chose to make my piece with this demographic in mind because the whole film would be a coming of age film and these are usually starring teenagers or children who grow throughout the film, this helps the viewers relate to the characters.

It is not only the age but the contents of the film that would point it towards this primary demographic, the activities that the actors participate in will also be ones that the teenagers will also be involved in. For example the opening of Juno (Jason Reitman, 2007) shows Ellen Page drinking Sunny D and then taking a pregnancy test, this wouldn't be too alien for many teenage girls and so a relationship is built between the character and the viewer.

Especially films like Mean Girls and american high school related film are built to relate to the general teenage population (of america) by setting the film in a school there is an immediate emotional connection, in any way the viewer experienced school there will still be a relation to the film.

Things that are implemented into coming of age films are supposed to relate to people of the teenage age range, this is more common than films which are targeted secondly at adults because an adult audience is supposedly targeted with more hard hitting films and ones where more classical and art cinema is directed towards. This is because the prejudices that adults hold are more ingrained and wider so the film maker is allowed to lean on lots of different aspects to create a different feeling to the film so it appeals more towards adults, it is not simply putting the protagonist as a similar age range to the target audience.

Many coming of age films include parents thought the eyes of the children that are involved in the film. This could be a reason as to why the parents are the secondary audience, they also have a role in the film that they can relate to and learn from.